Our Practice

The only constant in life is change.

We partner with entrepreneurs, organizations and individuals to transform ideas into reality. While theory and assumption are fundamental—often elementary—the method and process of application is paramount. As agents of change we have no shortage of ideas, yet our value is brought to bear as we partner with key stakeholders to identify, catalyze, and manage meaningful change to drive efficacious outcomes. We recognize the divide between activity and achievement is great. Therefore we focus the multiplicity of effort to bridge the gap, realizing the opportunity that lies within challenge.


If one does not know to which port one is sailing, no wind is favorable.

Lucius Annaeus Seneca

Keep it simple. And honest.

The approach of our practice is simple. We first check egos at the door, dismiss preconceptions, and seek to fully understand core challenges. We know well the discrepancy between symptomatic issues and a true problem. Therefore, our focus is to unearth the root cause. Here the ability to ‘synthesize empathy’ and draw strong associations is our greatest strength. First we identify the dots, draw proper connections, and then identify key obstacles. Our methods take many forms through the discovery and analysis process, leading to strategic planning and operational impact. Trusted partnership with key stakeholders is vital.

Practice   /ˈpraktəs/   noun;
the actual application or use of an idea, belief, or method as opposed to theories about such application or use.

Collaboration is the keystone. It is a recursive process where two or more people or organizations work together to realize shared goals, which is more than the intersection of common yet disparate goals seen in cooperative ventures, but rather a deep, collective determination to reach an identical objective. Always bear in mind, the root of collaboration is the word labor. It requires great effort, humility, and ultimately, sacrifice. Requisites are persistent focus, clarity of vision, priority of objectives, and transparent communication. Key factors to build a successful endeavor.

Staring down a challenge? We can help.

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A short list of recent and current collaborations.

The short list indeed! We’ve worked with well over 100+ endeavors in the last decade. Below are four briefs on current and recent collaborations. If you're interested in gaining more insight into our comprehensive experience, don't hesitate to contact us.

Salt Space

With a vision to restore and foster relationships within our communities, and a passion for artistic expression and sincere dialogue, the Salt Space served the people of New York City by providing opportunities to build community through an accessible space. In 16 months we held over 150+ events, and hosted well over 10,000+ New Yorkers. We believe that human capital is ultimately more valuable than financial capital. So, we developed our team with unique function in mind; to identify, engage, serve, and collaborate with talented individuals and groups to host and program events on a consistent basis in order to develop long term relationships and a strong sense of community.

Eli Draws

Building the world’s greatest children’s brand that is, in fact, created by a child. Create a brand out of the intellectual capital from a five year old child’s imagination, creativity, and play. Product ideation, launch and phased deployment strategy, brand positioning, product cost analysis, a complete lack of financial capital, possible marketing campaigns, and much more required a great amount of creativity and resourcefulness. Design products that help connect children and adults, to bring their stories closer together. At the core, Eli Draws is designed to help build a bridge of relationship through imaginative products and experiences. Playtime for the children; projects for the adults. The creative team at Barnum helped catalyze this endeavor with the brilliant brand and design work.

Meridian

In today’s global economy, startups need to develop strong methods for international growth from the point of inception. Distributed labor markets, geographic market demand, supply chain, and more can easily and quite effectively be catalyzed, scaled, and managed internationally to create even greater value for early and mid-stage endeavors. We work with a variety of international startups and programs in emerging markets to help them develop their business, strategic partnerships, and other opportunities in key markets in the US. Currently we’re collaborating with a number of individual startups and programs in Germany, Poland, Estonia, and Hungary.

JRich Atlanta

JRich Atlanta is the pioneer in reshaping the real estate industry to deliberately focus on creating homes for families in order to refresh neighborhoods and build stronger communities. They are changing the landscape of urban, in town living. Their team consists of in town experts, committed to investing in relationships over revenue and people over profit. At JRich Atlanta, clients’ needs come first. They’d love to buy you a Dr. Pepper and talk more about your future in Atlanta!


If you are planning for a year, sow rice; if you are planning for a decade, plant trees; if you are planning for a lifetime, educate people.

Chinese Proverb

We know well that ideas have no inherent value independent of execution. Thomas Edison said best, “the value of an idea is in the using of it.” Over the last decade, we’ve had the privilege of working with over 100+ entrepreneurial endeavors. And along the way its been an honor to collaborate with brilliant individuals around the world. Everyday learning, teaching, connecting, building, and much more.

Our network of talent is vast and diverse.

As we identify core challenges and viable solutions, we quickly pull together high performance, cross functional teams consisting of top talent. We view our expertise in that we simply are not experts. Not generalists, but rather master craftsmen with a diverse set of honed skills. At our core, we bring connectivity across a disparity of networks and human capital. From equity research and financial modeling to brand strategy and go-to-market, from digital platforms to social media analytics, we tailor teams to meet specific objectives with great efficacy. Important to note, we have access to a wealth of early to mid stage startups from around the world. As we develop strategic and operational plans, we can easily map to the best technical solutions and have influence in shaping the development of those platforms. In short, we connect the dots.